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Leveraging Your Frontline Experience for a Successful SEO Career

By Yeshua Quijano | Last Updated July 20, 2023

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frontliner to seo specialist

Key Takeaways:

  • Frontliners possess transferable skills, like problem-solving and adaptability, beneficial for transitioning to an SEO specialist role.
  • SEO offers a dynamic, flexible work-life balance, encourages lifelong learning, and accommodates part-time or remote work.
  • While transitioning to an SEO specialist presents challenges like learning new digital tools and needing patience, the opportunities in job security, flexibility, and continuous learning outweigh these challenges.
  • SEO Training Philippines provides a comprehensive, self-paced course, with practical experiences and a supportive learning community, to facilitate a smooth career shift from frontliner to SEO specialist.

Being on the frontlines is not an easy task. We see how hard you work, how many hours you put in, and how much you give up for us. You're there daily, giving your time and energy to help others. We know how hard things are for you. We applaud your strength.

Because of how hard your job is, have you ever thought about trying something different? 

One that would give you a better balance between work and life that lets you work from home or part-time. This is not about taking a step back. Instead, it is about taking action in a growing field that is always in demand: SEO or search engine optimization.

You can use your problem-solving skills, ability to understand how systems work, and desire to keep learning in SEO. SEO is a dynamic field at the intersection of technology and communication. It is a vital part of the puzzle that is today's digital landscape.

What can you do if you work in SEO? Think about things like being able to work from almost anywhere and having a choice of full-time or part-time schedules that fit your needs. SEO is also a constantly changing field, so it's not just a job; it's also a chance to learn and grow for the rest of your life.

Doesn't that sound like a nice change of pace?

Stay with us as we go into more depth about what SEO is, why it's essential, and how you, as a frontline, can become an SEO expert.

Frontliners Are Too tired and Burnt Out?

People who are in careers that they are passionate about might think about changing their field due to being too tired or burnt out. 

Naomi Rothwell-Boyd, the founder of Tribe and Seek, a business in Brighton, UK that assists people with career changes, notes that her clients are usually between the ages of 25 and 35.

Many of them are working in the medical field and as teachers. She says:

"These people were already stretched, then faced even greater pressures as frontline workers and pushed to the max during the pandemic. Some have had mental health struggles: they want to leave their industry but have a more niche skillset that can be hard to apply elsewhere."

The unique skills that they have from their current jobs might make it difficult for them to find different work.

Understanding SEO

understanding seo

What is SEO, then?

Search Engine Optimization, or SEO, makes a website easy for search engines like Google to read and understand. It means making a site more visible in search engine results, leading to more natural or unpaid traffic. It's a way to tell search engines exactly what your website is about and why it should rank high when people search for certain words or phrases.

But why is SEO important in today's digital landscape? 

Well, consider this: when we need information, a product, or a service, where's the first place most of us go? The internet. And how do we navigate the vast ocean of world wide web data? We use search engines. 

SEO is like a lighthouse that helps people find the right website on the internet. It's the difference between getting lost in the sea of websites or standing out and being found by people who are.

Now that you know what SEO is and how important it is, let's talk about the most important skills you need to become an SEO Specialist.

  • Analytical skills: SEO is about analyzing website traffic, conducting keyword research, and understanding user behavior. A good SEO specialist can look at data and discern patterns that will guide their strategies.
  • Technical skills: SEO involves understanding the nuts and bolts of a website. From HTML coding basics to understanding how search engines crawl web pages, a degree of technical know-how is essential.
  • Content creation and editing: Great SEO is built on great content. Writing engaging, relevant, and keyword-optimized content is a significant part of the job.
  • Adaptability: SEO is a field that's constantly evolving. The algorithms that determine search engine rankings frequently change, so an SEO specialist needs to be adaptable and a lifelong learner.

With these skills, you're well on your way to making a career change into SEO. But don't worry if you don't already have all of these skills. You can learn them, and your experience as a frontliner may have already given you a good start.

Transferable Skills from Frontliner to SEO specialist

You might be wondering, "How can my work as a customer service representative help me get a job in SEO?" Here's the surprise: many of the skills you've learned on the front lines can give you a great head start in SEO.



As a frontline, you've dealt with many problems and found solutions on the spot. In SEO, problem-solving skills are invaluable. For example, problem-solving skills are needed to determine why website traffic is decreasing or why a page isn't ranking well.


If you've been a frontliner for a while, you probably already know how to talk to people well. Effective communication is another skill you likely have from your frontliner experience.

SEO isn't just about using computers; it's also about talking to team members, clients, and people who visit your website. In an SEO job, it's a huge plus if you can communicate clearly and with empathy.


Frontliners often face unpredictable situations and have to adapt quickly. SEO is a field that is constantly changing, as search engine algorithms are often updated. Your ability to adapt can help you keep up with these changes and make the right changes to your SEO strategies.

Resilience and strong work-ethic

Working in high-pressure environments as a frontliner probably helped you develop resilience and a strong work ethic. In SEO, strategies don't always have immediate results. You'll need patience and the ability to get back up after a setback, which you probably learned on the field.

Remember that these transferable skills and the proper training and guidance can help you go from being a frontline to an SEO specialist. SEO Training Philippines aims to help you through every step of this exciting journey.

A Day In The Life of an SEO Specialist

One of the great things about being an SEO Specialist is that every day is always different.

work from home capabilities

Typical tasks include keyword research, where you find out what words people use to look for your website's services or products. Also, analyze a website's structure to ensure it's easy for people and search engine crawlers.

Content creation and optimization will take up a big chunk of your day. Whether it's a blog post, a product description, or even metadata, which is the information about your website that search engines read, your goal is to write content that is both user-friendly and search engine-friendly.

Another essential task is monitoring and analyzing performance. Using tools like Google Analytics, you can track page views, bounce, and conversion rates and learn from them to shape your future strategies.

One of the best things about being an SEO Specialist is that the job gives you much freedom. You can set your hours and work from almost anywhere, as long as you have a good internet connection. This is especially helpful if you want to find a better balance between work and life.

SEO is fun and challenging because there are many different tasks. You'll likely avoid getting stuck in a monotonous routine because the functions are very other and change as the digital world changes.

This industry is also a field that encourages people to keep learning. This is because search engine algorithms often change, as do new tools and technologies and changes in how people use search engines. This means there is always something new to learn and try, which can keep your job exciting and rewarding.

In short, an SEO Specialist's day is a mix of analysis, creativity, strategy, and always learning new things. SEO could be an excellent career if you like to be flexible, do different things at work, and want to keep learning.

Our free course, Square One: The Free SEO Starter Course, has a video about the day in the life of Sophia, a work-from-home SEO Specialist. Registration is FREE, just create an account!

Challenges and Opportunities

Transitioning from frontliner to SEO Specialist does have it's challenges. However there are also great opportunities that awaits for you. It's recommended to look at these two sides with an objective eye before you decide to shift careers.

woman working from home


  • Change in skills will be a challenge during the transition
  • SEO requires a lot of patience

By definition, change means getting out of your comfort zone, and switching from a frontline to an SEO specialist is no different. It's essential to be aware of the challenges that could come with this career change, but it's just as important to remember the vast opportunities.

One of the biggest problems is the change in skills. SEO is a technical field that often requires knowledge of various digital platforms and tools. As a result, there may be a steep learning curve initially for people who have yet to work in the digital space.

SEO also requires a lot of patience, which is another problem. In a frontline job, where you see the results of your work right away, SEO's effects can take time to show. Strategies that are put into place today might not pay off for weeks or even months. Again, this calls for patience and thinking about the long term.


  • Highly valued skills in many digital fields
  • You'll have a lot of freedom
  • Doesn't get boring and is a rewarding field.

But even though these problems are real, they are not impossible to solve. And after these first problems, there are many chances.

SEO skills are precious in the digital age. As an SEO expert, you'll have highly valued skills in many fields. This means that there are not only many jobs available but also a chance for job security and growth in an area that is going nowhere soon.

One of the best things about being an SEO is that you have a lot of freedom. You'll usually be free to work from wherever you want and set your hours. If having a good balance between work and life is essential to you, this can be a big deal.

Because the digital world constantly changes, SEO is a field where you always continue learning. Therefore, SEO is an exciting and rewarding field if you like to learn new things and improve your skills.

Yes, changing careers can be challenging. But the chance to gain highly marketable skills, better balance work and life, and keep learning and growing makes it a journey worth taking.

Challenges are a normal part of the process, and with the proper training and help, you can get through them and take advantage of the opportunities that lie ahead.

A Quick Look at SEO Training Philippines

SEO Training Philippines is made to help you make the jump from frontliner to SEO specialist if you're ready to do so.

This complete course is designed for people like you who want to move into the fast-paced field of SEO.

SEO Training Philippines knows that a frontliner's journey into the digital space is different from that of a business in another field.

Easy For Career-Shifters

So, the course is set up to be easy for people who are just starting out and covers all the important parts of SEO from the ground up. You don't need to know anything about technology or marketing to get started. All you need is the desire to learn.

Comprehensive Courses

The course has a full curriculum that covers everything from the basics of SEO to more advanced techniques. You'll learn about keyword research, on-page, and off-page optimization, creating content, building links, and much more.

It also has hands-on tasks and examples from the real world to help you use what you've learned. Check out our courses here:

Complete 1

Complete Course

This package includes everything in the Basic course, plus an additional 22 advanced lessons for 59 lessons divided into 8 modules. Perfect for those who want a comprehensive understanding of SEO and client generation strategies.

Basic 1

Basic Course

Our Basic course takes you from Zero to SEO Hero, answering questions from "What is SEO?" to "How can I run a link-building campaign?". With 37 lessons across 7 modules, you'll learn everything you need to kickstart your career as an SEO freelancer.

ultimate course featured image

Ultimate Course

The Ultimate Course is a bundle of 3 courses, designed for those who want real-life SEO experience. It includes the Complete Course, SEO Business Breakthrough Program, and the SEO Audit Masterlist, as well as access to the Apprenticeship Program (OJT).

Apprenticeship Program (OJT)

What sets SEO Training Philippines apart is its Apprenticeship Program

As part of your training, you will have the opportunity to work on real-life projects, applying your skills in a practical context and gaining invaluable work experience.
Flexible & Self-Paced

SEO Training Philippines is very useful because of how flexible it is. The course is self-paced because it was made with frontline workers' busy lives in mind. This means you can learn at your own pace and when it's convenient for you. This makes it easier to learn and do other things at the same time.

Read how our very first apprentice, was hired to become YQ Digital's very own content manager.

Great Support

Another great thing about this course is that you will always have help as you learn. With easy-to-find resources and forums where you can talk to teachers and other students, you're never alone on your journey.

SEO Training Philippines is good for more than just learning new skills. It gives you the skills and confidence you need to start a new career in a field with lots of room for growth and improvement. It also lets you work in a more flexible way, which helps you get a better balance between work and life.

SEO Training Philippines is more than just a course in the end. It's a step toward a new job and a bright future in the growing world of SEO.

It’s a wrap!

There's no better time than now to start on a new, rewarding career path in SEO. The digital world is waiting for you, and it's full of chances to learn, grow, and be successful.

SEO Training Philippines is something we want you to join. This is not just an invitation to join a course. It's a chance to change your career, gain new skills, and take on a role that gives you flexibility, the opportunity to keep learning, and the chance to make a real difference in the digital world.

At SEO Training Philippines, we want to ensure you have all the tools, resources, and help you need to get where you want. You won't be going through this change on your own. You'll have a community of teachers and other students with you every step of the way.

Just go for it. Accept the changes. Start today on your way to becoming an SEO expert. Let SEO Training Philippines show you how to start this new and exciting path. Sign up now to shape your future in the SEO world, which is constantly changing.

SEO Training Philippines uses credible sources, our own internal testing results, as well as our experience as SEO Specialists to validate the information in our articles. Read our editorial process to understand how we ensure the accuracy, dependability, and integrity of our content.

Yeshua Quijano

Yesh is the founder owner of SEO Training Philippines. He is an award-winning Digital Marketing Consultant with almost a decade of experience in building, growing, and selling digital businesses.