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Is Upskilling To Search Engine Optimization Your Much-Needed Career Break?

By Yeshua Quijano | Last Updated October 2, 2023

freelancers upskilling to seo

Are you feeling stuck in your current career? Are you looking for a change that can provide growth and stability? Upskilling to search engine optimization (SEO) may be the answer you're looking for.

Today, SEO has become an essential part of any business's marketing strategy. As a result, the demand for skilled SEO professionals has skyrocketed, making it a much-needed career break for many individuals.

If you're considering a career in SEO, you'll be happy to know that there are many benefits to upskilling. Not only will you be in high demand, but you'll also have the opportunity to work remotely, set your own schedule, and potentially earn a higher salary.

With the right training and skills, you can become a successful SEO freelancer or land a job with a reputable agency. So, is upskilling to SEO your much-needed career break? Let's explore further.

Key Takeaways

  • SEO has become an essential part of any business's marketing strategy, making it a highly sought-after career path.
  • Upskilling to SEO can provide growth, stability, and the opportunity to work remotely and potentially earn a higher salary.
  • With the right training and skills, you can become a successful SEO freelancer or land a job with a reputable agency.

The Digital Transition: Why SEO?

If you are looking to upskill and transition into a career in digital marketing, search engine optimization (SEO) is a field that you should consider.

SEO is a crucial component of digital marketing, as it involves optimizing websites to improve their ranking on search engine results pages (SERPs). This, in turn, can help increase the reach of potential customers and support wider digital marketing efforts.

As the world becomes increasingly digital, the demand for SEO professionals is growing rapidly. More and more businesses are recognizing the importance of having a strong online presence, and as a result, are investing in SEO to improve their visibility and reach. This has led to a surge in job opportunities for SEO professionals across industries.

One of the great things about transitioning into SEO is that it is a relatively easy field to enter, even if you don't have a background in digital marketing.

In fact, many people who have worked in different freelancing roles, such as writers, admin assistants, and appointment setters, have successfully made the transition into SEO. 

With the right training and resources, anyone can learn the skills needed to become an SEO professional.

Benefits of Upskilling to SEO

If you are considering upskilling to Search Engine Optimization (SEO), you are on the right track to enhance your career prospects. Here are some benefits of upskilling to SEO:

More Lucrative Opportunities

Adding SEO to your portfolio can increase your hourly rates or project fees. The demand for SEO expertise is increasing as more businesses shift their focus to online marketing. As a result, skilled SEO professionals are in high demand, and they can command higher pay rates.

According to WebFX, a digital marketing agency, "SEO professionals with experience and expertise can earn up to $150,000 per year." Therefore, by upskilling to SEO, you can unlock more lucrative opportunities and increase your earning potential.

Versatility and Diversity

Understanding SEO can allow freelancers to offer more comprehensive services. For example, if you are a freelance writer, you can offer SEO writing services to your clients. This way, you can help your clients improve their website's search engine rankings and attract more traffic to their website.

Similarly, if you are a web developer, you can offer SEO services to your clients by optimizing their website's structure, content, and design. By diversifying your skillset, you can attract more clients and increase your income.


Keeping up with industry standards and staying competitive in online is crucial. By upskilling to SEO, you can stay relevant in the ever-changing digital landscape.

SEO best practices and techniques are constantly evolving, and by keeping up with the latest trends, you can provide better services to your clients.

Main Pillars of SEO for Freelancers

If you're a freelancer looking to upskill in SEO, it's essential to understand the main pillars of SEO. By mastering these pillars, you can improve your clients' website ranking and visibility on search engines, ultimately increasing their online presence and traffic.

Content Creation

One of the main pillars of SEO is content creation. As an SEO Specialist, you must understand the significance of keyword usage and content structuring in SEO. 

You should know how to research and identify relevant keywords and incorporate them into your clients' content strategically. Structuring your content in a way that is easy to read and understand for both users and search engines is also crucial.

On-Page Optimization

On-page optimization is another important pillar of SEO. It involves optimizing various elements on a website to improve its ranking on search engines.

As an SEO Specialist, you should understand the importance of meta descriptions, title tags, and image alt tags. You should know how to write compelling meta descriptions and title tags that include relevant keywords and attract users to click through to your clients' website. Even non-techies can master these with ease, so don't be intimidated.

Link Building

Link building is the process of acquiring hyperlinks from other websites to your clients' website. It's an essential pillar of SEO as it helps to improve site authority and drive traffic to your clients' website.

An SEO Specialist should know simple strategies like guest posting and relationship-building to acquire backlinks to your clients' website. You should also understand the importance of acquiring high-quality backlinks from reputable sources to improve your clients' website ranking and visibility on search engines.

By mastering these three pillars of SEO, you can provide your clients with a comprehensive SEO strategy that can help them improve their online presence and drive more traffic to their website.

The Challenge: Is Transitioning to SEO Really Tough?

Transitioning to a career in SEO may seem daunting, but it's not as difficult as it may appear. There are some myths surrounding the complexities of SEO that need to be debunked. While SEO is a constantly evolving field, it's not rocket science. With the right mindset and approach, anyone can learn and excel in SEO.

It's important to have realistic expectations and understand the learning curve involved. SEO is a journey, not a sprint. It takes time and effort to gain a solid understanding of the field. However, with consistent learning and practice, you can become proficient in SEO and achieve success.

If you're already in a freelancing role, you have an advantage when it comes to transitioning to SEO. You likely have experience with project management, client communication, and working independently. These skills can be invaluable in an SEO career. Additionally, freelancing can provide flexibility and the ability to learn at your own pace.

Step-by-Step Guide to Making the Shift to SEO

If you are considering a career shift to SEO, there are some steps you can take to make the transition smoother. Here are five steps to help you get started:


Before you start learning SEO, take a moment to assess your current skills and how they relate to SEO. Consider your strengths and weaknesses, and how they can be applied to the field of SEO. This will help you identify areas where you need to focus your learning efforts.

Educate Yourself

Once you have assessed your skills, it's time to start learning about SEO. There are many online resources, webinars, and courses available that can help you get started. Some good places to start include Moz, SEMrush, and Google's own Search Console Help Center.

Practice Makes Perfect

One of the best ways to learn SEO is to start working on your own website or offer discounted services initially to build a portfolio. This will give you hands-on experience and help you develop your skills. As you gain more experience, you can start to charge more for your services.


Joining SEO communities, attending seminars, and participating in webinars can help you stay updated on the latest trends and best practices in SEO. This will also help you build relationships with other SEO professionals, which can lead to new job opportunities or clients.

Portfolio Building

Demonstrating your SEO skills to potential clients is crucial. Building a portfolio of your work can help you showcase your skills and attract new clients. Consider offering your services for free or at a discounted rate to build your portfolio.

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SEO Training Philippines - Your Perfect Partner in This Shift

If you're looking to upskill in search engine optimization, the SEO Training Philippines program is the perfect partner for you. This comprehensive course is designed to help freelancers learn the fundamentals of SEO and the latest optimization strategies at their own pace and in the comfort of their own home.

Tailored to aid freelancers in their SEO upskilling journey, the program provides in-depth training on how to drive more traffic and sales for your clients' businesses. With expert-led instruction, you'll learn how to boost your website's visibility and rankings, and develop the skills you need to find clients and ace interviews.

Don't just take our word for it - the program has received rave reviews from those who have taken it and found success. Testimonials and success stories abound, highlighting the effectiveness of the program and the value it provides to those looking to upskill in SEO.

If you're ready to expedite and smoothen your transition to a career in SEO, the SEO Training Philippines program is waiting for you. Explore and sign up for the program today to take the first step towards your much-needed career break.


By now, you should have a good idea of what upskilling to Search Engine Optimization (SEO) can do for your career. With the ever-increasing importance of online presence and visibility, SEO has become a crucial skill for businesses of all sizes.

As a freelancer or professional, upskilling to SEO can open up a world of opportunities, allowing you to work with a wide range of clients and industries. It can also help you stay competitive in a constantly evolving job market.

Remember, SEO is not a one-time effort, but an ongoing process. It requires continuous learning and adaptation to stay ahead of the curve. With the right training and resources, however, you can master the skills needed to succeed in this field.

So, if you're looking for a much-needed career break, consider upskilling to SEO. It may just be the boost your career needs.

Frequently Asked Questions

How long does it take to upskill in search engine optimization?

The time taken to upskill in search engine optimization depends on your current knowledge and experience. If you are new to SEO, it may take you around 3-6 months to learn the basics and apply them to real-world scenarios.

However, if you have some experience in digital marketing, you can upskill in SEO in as little as 1-2 months. It's important to note that upskilling in SEO is an ongoing process, and you need to keep yourself updated with the latest trends and practices.

Are there any free resources available for upskilling in search engine optimization?

Yes, there are many free resources available for upskilling in search engine optimization.

You can find blogs, articles, videos, and tutorials online that cover the basics and advanced topics in SEO. Some popular websites that offer free SEO resources include Moz, Ahrefs, SEMrush, and Backlinko. You can also take free online courses on platforms like Coursera, Udemy, and Google Digital Garage.

What are the job prospects after upskilling in search engine optimization?

Upskilling in search engine optimization can open up many job opportunities for you. You can work as an SEO specialist, digital marketing manager, content marketing manager, or freelance SEO consultant.

The job prospects in SEO are expected to grow in the coming years, and the demand for SEO professionals is likely to increase. According to Glassdoor, the average salary for an SEO specialist in the US is around $60,000 per year, and it can go up to $100,000 per year with experience. Read more about SEO Specialist salaries here.

SEO Training Philippines uses credible sources, our own internal testing results, as well as our experience as SEO Specialists to validate the information in our articles. Read our editorial process to understand how we ensure the accuracy, dependability, and integrity of our content.

Yeshua Quijano

Yesh is the founder and co-owner of SEO Training Philippines. He is an award-winning Digital Marketing Consultant with almost a decade of experience in building, growing, and selling digital businesses.