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Stay-at-Home Parents’ Guide to Thriving as an SEO Specialist

By Yeshua Quijano | Last Updated July 20, 2023

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stay at home parent to seo specialist

Key Takeaways

  • The rising demand for SEO experts offers stay-at-home parents a lucrative and flexible career opportunity, balancing parenthood with professional growth.
  • The journey to becoming an SEO specialist involves learning a set of essential skills, which can be acquired through courses through online courses.
  • Balancing parenting and SEO work requires efficient time management, clear boundary setting, and self-care to prevent burnout.
  • Despite the challenges, the benefits of becoming an SEO specialist include the freedom to work from home, stable income, and continual mental stimulation from tackling new challenges and keeping up with industry trends.

Picture this: a world where you can have the best of both worlds - the joys of parenthood and a fulfilling career in SEO!

Get ready to embark on an exciting journey that promises to bring you professional growth and personal fulfillment. It's a one-of-a-kind opportunity that you won't want to miss!

This article is meant to be a complete guide for stay-at-home parents who want to become successful SEO specialists like Sam. By giving you helpful information, tips, and resources; we hope to get you excited about this new adventure and give you the knowledge and tools you need to start it.

First Off, What Is SEO?

In the digital age we live in now, Search Engine Optimization (SEO) is a vital part of how businesses do well online. By making websites more accessible for search engines to find, SEO specialists boost a brand's visibility, bring in more visitors, and increase its overall success. 

As more and more businesses realize how important SEO is, the need for skilled experts keeps growing.

Imagine Sam's life:

He was a stay-at-home parent who juggled household chores, cared for his kids, and searched for personal fulfillment. Sam wanted to help his family make money while still being able to take care of their kids, so he decided to look into SEO. Sam became an SEO specialist by working hard, being dedicated, and constantly learning new things. This gave him a fulfilling job that worked well with his family life.

The Life-Changing Potential of Becoming an SEO Specialist

As more businesses realize the importance of ranking higher on search engine results pages, the need for SEO experts keeps growing.

According to a report by Borrell Associates, SEO spending will reach $79.27 billion by 2023. This shows that this industry has a tremendous amount of potential. Furthermore, this growing need means that stay-at-home parents who want to start a new career have a great chance to do so.

In the SEO field, there are a lot of part-time and freelance jobs that give stay-at-home parents the flexibility they need. In addition, many businesses prefer to outsource their SEO needs, which makes it possible for skilled people to work on a contract basis.

As a result, stay-at-home parents can have a successful SEO career and simultaneously take care of their families by working from home.

Many examples of parents who made this change and found happiness in their jobs as SEO experts:

For example:

Anne, a mother of two, used her experience writing content to learn about keyword research and on-page optimization. 

With these new skills, she quickly became a sought-after SEO freelancer, giving her clients valuable services while still being able to take care of her kids. Stay-at-home parents who want to start their journey into SEO can get ideas from stories like Anne's.

Challenges and Benefits of Becoming an SEO Specialist

Becoming an SEO expert can be challenging, but it's also gratifying. As with any job, problems will be solved and new skills to learn, but the potential benefits make it worth it.

One possible challenge is keeping up with how SEO is constantly changing. Search engines change their algorithms often, so SEO experts need to be flexible. To solve this problem, you must be willing to keep learning, keep up with industry news, and change your strategies as needed.

There are a lot of reasons to become an SEO expert. You can often work from home; setting your hours is a big plus. This makes it an excellent choice for people who stay at home with their kids.

Another significant benefit is the chance to make money. Since there is a lot of demand for skilled SEO experts, you can charge competitive rates for your services. SEO work also keeps your mind active because it requires you to solve problems, be creative, and think analytically.

An SEO specialist may spend a day doing keyword research to optimize content, analyze website data to improve it and work with content creators to ensure their work is SEO-friendly. 

This fast-paced, varied work provides that every day brings new challenges and chances to learn and grow.

Tips For Stay-At-Home Parents Who Want To Re-Enter The Work (From Home) Force

Here are a few pointers to help you get started as a stay-at-home parent looking to re-enter the workforce from the comfort of your own home:

  • Begin with self-assessment - Determine your current skills and areas for improvement. This includes computer abilities, communication abilities, organizational skills, and, in this case, SEO knowledge.
  • Make a schedule - Balancing parenting and work can be difficult. Creating a work schedule, even if it is flexible, can help you manage your time more effectively.
  • Set up a Home Office - Choose a quiet, comfortable area of your home where you can work without distractions. It doesn't have to be Instagrammable! This will help you focus and separate your work and personal lives.
  • Invest in learning - Take courses, attend webinars, or read up on the latest trends in your chosen industry. Enrolling in an SEO training course, for example, can provide you with the knowledge required to become an SEO specialist.
  • Make connections within your industry - Participate in SEO or digital marketing-related online communities, forums, and social media groups. Networking can help you find new job opportunities and learn from other industry professionals.
  • Consider Every Possible Option - Look into all possible work arrangements, including freelance, temporary, part-time, and contract positions. Keep your eyes open for opportunities that match your skills and preferences, and remember that one option may lead to another. Check out the tips we have below:

Start by updating your resume. If you have a significant employment gap as a result of your time as a stay-at-home parent, consider using a skills-based resume layout instead of a chronological one. Volunteer experiences, personal blogging, coaching a team, organizing fundraising events, bookkeeping for a small business, or tutoring are all examples of noteworthy endeavors and achievements.

Personalize your resume and cover letter for each job application. Use relevant keywords from the job description, as most companies now use Applicant Tracking Systems (ATS) that scan applications for these terms.

Showcase your work. If you have a portfolio, consider creating a website to showcase it. This is especially true in fields like writing, graphic design, teaching, and, of course, SEO. If you're a student of the Zero To SEO Hero Course, you can even create a profile in our Verified SEO Directory.

  • Prepare and practice - Practice common interview questions to improve your interviewing skills. Interviews can be practiced with friends or family to get feedback on your responses, body language, and overall demeanor. Once an interview is scheduled, do some research on the company to demonstrate your preparedness.
  • Positively Address Your Employment Gap - Be concise and honest when discussing your employment gap, then redirect the conversation to your qualifications and the position in question. Finally, share how your gaps in employment have made you a better candidate and express your eagerness to return to work.
  • Be patient and persistent - Remember that success does not happen overnight. Even if you are initially rejected, keep applying for jobs. Perseverance is essential in any job search, and patience will help you stay motivated.

What Are The Essential Skills for an SEO Specialist?

To be a successful SEO specialist, you need a mix of critical skills that let you optimize websites and boost their search engine rankings. Here are a few of the most essential skills you'll need:

  • Analytical skills - In the SEO field, it's essential to understand data well. You'll need to look at website metrics, traffic patterns, and search trends to make data-driven decisions to improve your client's online presence.
  • Understanding SEO tools - Many tools like Google Analytics, Moz, SEMrush, and Ahrefs can help with different parts of SEO. Knowing these tools allows you to streamline your work and make better decisions.
  • Content creation - Relevant, high-quality content is an essential part of SEO. By learning how to write, edit, and format content, you can make interesting content that search engines and readers will want to read.
  • Keyword Research - Keyword research is vital to any SEO strategy because it helps you find the right keywords. If you know how to do keyword research well, you'll be able to find the words and phrases that are most likely to bring targeted traffic to your client's website.
  • Technical SEO knowledge - It's essential to understand the technical parts of SEO, like website structure, sitemaps, and page speed, to optimize websites and ensure they're easy for search engines to crawl.
  • Link building - To improve a site's authority and search engine ranking, you need to make and keep high-quality backlinks. Therefore, an SEO specialist needs to develop ways to build links and reach out to people.

These skills are essential because they are the foundation for successful SEO work. By learning and practicing these skills, you'll be better able to optimize websites, drive organic traffic, and improve your client's online presence, which could lead to a rewarding career in SEO.

Most of these skills can be learned through proper training.

Our Solution: The Zero To SEO Hero Training Course

Introducing the Zero To SEO Hero Course - a comprehensive program designed to equip aspiring SEO specialists, including stay-at-home parents, with the necessary skills to excel in this dynamic field.

Our course offerings provide in-depth, easy-to-digest lessons covering essential topics such as Search Engine Optimization, WordPress, Digital Marketing, and finding and winning clients.

Our courses are designed to help stay-at-home parents learn the necessary SEO skills to succeed in this challenging field. With a range of courses to suit various needs and skill levels, there's an option for everyone.

Here’s what’s in store for you on our platform:

Complete 1

Complete Course

This package includes everything in the Basic course, plus an additional 22 advanced lessons for 59 lessons divided into 8 modules. Perfect for those who want a comprehensive understanding of SEO and client generation strategies.

Basic 1

Basic Course

Our Basic course takes you from Zero to SEO Hero, answering questions from "What is SEO?" to "How can I run a link-building campaign?". With 37 lessons across 7 modules, you'll learn everything you need to kickstart your career as an SEO freelancer.

ultimate course featured image

Ultimate Course

The Ultimate Course is a bundle of 3 courses, designed for those who want real-life SEO experience. It includes the Complete Course, SEO Business Breakthrough Program, and the SEO Audit Masterlist, as well as access to the Apprenticeship Program (OJT).

Want an in-depth comparison? Check out the course outline here. (Opens a Google sheet).

Many of our past students got SEO jobs after taking our classes. Sarah, a stay-at-home mom who took the Complete course, wrote one such review.

She says, "Since I finished the SEO Training Philippines course, I've been able to start a successful freelancing business and help support my family financially while still being there for my kids. The information and help I got from this course were helpful, especially during the start of my freelancing [career]."

Balancing Parenting and SEO Work

Finding the right balance between parenting and SEO work is essential for stay-at-home parents who want to start this new career path.

Here are some things you can do to find this balance:

  • Create a schedule: Set a clear daily schedule that gives you time to do both your SEO work and family duties. This will help you stay consistent and keep you from feeling too much.
  • Set boundaries: Tell your family your work hours and be clear about them. This will help keep you from getting sidetracked during work hours and let you focus on being a parent outside those hours.
  • Prioritize tasks: Make a list of tasks in order of importance and deadlines. This will help you stay on top of things and ensure you're working on the right things at the right time.
  • Use tools that save time: Use time-saving tools and techniques like time blocking, task batching, and project management apps to speed up your work and save time.
  • Ask for help: If you need it, don't hesitate to ask family, friends, or even childcare services for help. With this help, you can focus on your work and reach your career goals.
  • Link building - To improve a site's authority and search engine ranking, you need to make and keep high-quality backlinks. Therefore, an SEO specialist needs to develop ways to build links and reach out to people.

The stories of parents who do well at both jobs show that this work-life balance is possible. For example, Mark, a father of three, says, "Working as an SEO specialist gives me the freedom to manage my time well, so I can be there for my kids and grow my career at the same time.

Remember that taking care of yourself and managing your time is essential on this journey. Set aside time for your interests and relax so you don't get burned out. By keeping a good balance between work and life, you'll be able to do well as both a parent and an SEO specialist.

The Journey Begins With a Single Step

Parents who stay at home and want to become SEO experts should remember that every incredible journey starts with a single step. Accept the challenge and believe you can do well in this fun and rewarding field. 

As you learn more about SEO, you will find many ways to grow professionally and financially while still being there for your family.

If you choose this career path, you'll get a lot of benefits, such as the freedom to work from home or as a freelancer, the chance to make a stable and lucrative living, and the mental stimulation that comes with taking on new challenges and keeping up with industry trends.

Starting a new journey may seem scary initially, but you can become a successful SEO specialist with hard work, the right skills, and a healthy balance between work and family life. So take that first step today to discover what you can do in this fast-paced field.

Wrapping Up

Now is the perfect time to take charge of your future and sign up for the Zero To SEO Training Course course.

No matter which course you choose—Basic, Complete, or Ultimate—you'll have the knowledge and skills you need to be a successful SEO specialist. Don't pass up this chance to change your career and make things better for you and your family.

Don't forget that it's never too late to start a new job. Stay-at-home parents can and do move into the world of SEO and do well at it. Becoming an SEO expert is not only possible but also an exciting and rewarding journey that can lead to a lot of happiness and financial security.

Join our "SEO Training Philippines" course today and take the first step toward a new job. Unlock your potential and join the ranks of successful SEO specialists who have found a good balance between work and family life. The journey starts now, and you have a lot of options ahead of you.

You've got this! Believe in yourself and your ability to conquer this exciting journey ahead. Imagine a future where you're not only killing it as an SEO specialist, but you're also able to soak up all the precious moments with your family. It's totally possible with some hard work, persistence, and the right resources. Let's make it happen!

SEO Training Philippines uses credible sources, our own internal testing results, as well as our experience as SEO Specialists to validate the information in our articles. Read our editorial process to understand how we ensure the accuracy, dependability, and integrity of our content.

Yeshua Quijano

Yesh is the founder and co-owner of SEO Training Philippines. He is an award-winning Digital Marketing Consultant with almost a decade of experience in building, growing, and selling digital businesses.