An SEO Specialist's typical workday may involve juggling multiple tasks at once. You could be supervising (and editing) content creation, sending outreach emails, and doing competition analysis all at the same time.
A 20-point daily checklist is a very common thing - I average around 15 at the start of the week - which fortunately goes down to 8 to 10 tasks during the latter part of the work week.
That being said, you have to equip yourself with the right gear to make sure you're in your peak productivity most of the time.
To help you keep up with a fast-paced SEO lifestyle, I compiled a list of gadgets and gears that personally helped me be the best SEO I can be.
First on the list is the most obvious one, so let's get this out of the way.
You'll be working with anywhere between 5-10 browser tabs at once and usually more if you're doing competition analysis or any kind of research. That being said, I think you already know how internet browsers devours RAM.
I own an ASUS VivoBook S15 with 8GB RAM, which I bought in 2018. It's a solid workhorse, although I may need a RAM upgrade soon.
If you're in the market for a new laptop, a good rule of thumb is purchasing a laptop powerful enough to run up to 20 internet tabs all at once.
The following specs are currently working for me:
- Processor: Intel i7 8th Gen (or its Ryzen counterpart)
- RAM: At least 8 GB, but 12-16GB is definitely the sweet spot.
This should work for most browsing-related tasks, but you may encounter lags if you're doing graphics-intensive tasks with Photoshop or Google Slides.
It's easier to manage your workflow if you just have more screen real estate, especially when you have multiple open tabs and a couple of programs open at once
I highly recommend getting a second monitor so you can multi-task more efficiently and avoid alt-tabing more than necessary.
Having at least a dual monitor set up will be really improve your efficiency especially when doing outreach link building. In my case, one screen is dedicate for my worksheets while another is used for my email client.
I currently have a 21-inch AOC monitor.
If you're like me who has a second monitor and prefers to use a wireless mouse and a wireless keyboard, your laptop's built in USB ports might not be enough.
Fret not, my dear comrades, there are cheap USB hubs available in most online stores.
I got the UGREEN USB Hub for Php499 in Lazada, and it's working as intended.
Files naturally accumulate over time, clogging your laptop's internal storage. Get yourself an external SSD and save yourself the trouble of regretting that you deleted old files or accepting your fate of never being able to download anything more than 3GB.
I have a red 1TB Western Digital external SSD.
For client calls or for simply ignoring the world, a headset with a decent sound quality and a microphone is a must-have for any work from home set up.
I have an old Armageddon Atom 3 that does the job but probably needs to be replaced because the earcups are already worn out the wires need to be in a certain position for the headset to work. I'm currently waiting for a sale on HyperX Cloud Stinger.
For uninterrupted work sprints, I tend to listen to Lo-fi beats to study/relax to using my Sabbat E12 Ultra wireless earbuds.
Wireless Keyboard and Mouse
I hate cables and wires. They're annoying and an eyesore. While using a wireless mouse and a wireless keyboard might seem like a luxury, I've been more productive since the switch. I feel like the reduced clutter helps me focus more on actual work.
Additionally, no wires opens up frees up space for a brainstorming notebook and a fresh cup of coffee.
I have a phased-out Rapoo 9900m wireless keyboard. It has a touch pad and the top for multimedia functions, but to be honest it's kind of just gimmicky.
For the wireless mouse, I got a free Logitech M170 that came for free when I bought my laptop.
If you're sitting 8 hours a day (or even more!), you have to invest in a good, comfortable, and ergonomic chair. Your back will thank yourself 5 years later.
I'm not the type to splurge on things, but I did spend on a decent office-slash-gaming chair.
I figured if I'm going to work 12 hours a day in front of a computer, I might as well be sitting like a king. And health-wise, an ergonomic chair is a good call too - sitting without the proper support for long periods of time will result in back and spine injury. Believe me, I've been there. Physical therapy is expensive.
I currently own an AKRacing chair, but once this chair is up for replacement I'll probably get a chair with a better back support much like this chair from Ofix.ph or maybe just burn a hole through my pocket with this sexy beast.
One can never have enough sockets. If you're like me who has:
- a laptop in need of constant charging
- an extra monitor
- a Fan and a phone
- a microphone
- an Internet Modem
You probably need around 5-7 available sockets. You can purchase affordable extension cords with USB ports as well
Cable Management Clips and Double Sided Tape
If you want a clean workstation, tuck all your wires and cables away behind or under your computer desk.
Cable management clips and double-sided tape are handy tools you can use to have a clutter-free workspace. You can buy them both in Lazada for cheap.
Power outages aren't uncommon here in The Philippines so it's best to have a back up power supply in case a black out happens in the middle of work. If you have a 5V to 12V USB adapter, you can even use a power bank to power your internet modem and enjoy a few extra hours of Wi-Fi.
Here's a decent and affordable 20,000mAh powerbank.
5V to 12V USB Converter
Working from home in The Philippines can be unpredictable especially in the province thanks to random and unannounced power outages, but some really smart freelancers rose to the occasion and McGuyver-ed their way to working even in black outs.
This 5v to 12v USB adapter attached to a 10,000mAh powerbank will power your internet modem for up to 8 hours, enabling you save your work, beat that deadline, and even tell your boss that some transformer exploded in a nearby electricity pole.